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Industry
Advertising
At a Glance
Tendy, the pay-anyone app, partnered with Circuit to advertise in high-value markets through vehicle wraps and in-app ads. Their campaign aimed to drive new user acquisition and increase real-world product engagement.
Tendy is unique because it works so well to tip or pay people in person. So we were looking for a unique advertising partner to not only help us acquire new users, but also to help educate people about our product and promote usage. Circuit has been that partner for us, and has gone above and beyond to deliver both excellent metrics in terms of impressions and user acquisition, but also to encourage their riders to experience our product to convert them into real users.
At a Glance:
→ Advertiser: Tendy, the Pay-Anyone App
→ Markets: San Diego, Oceanside, Chula Vista, Long Beach, Huntington Beach, Ft Lauderdale, Hollywood, Huntington Beach
→ Ad Formats: Wrapped Circuit vehicles, in-app advertising
→ Campaign Goal: User acquisition and real-world product activation
The Challenge
Tendy needed more than brand awareness. They wanted people to experience the app. Their goal was to drive downloads in key markets while introducing Tendy in a way that felt useful and essential. They needed a channel where potential users wouldn’t just see their brand, but also be inspired to take action.
The Solution
Tendy built an integrated advertising strategy with Circuit. They combined high-visibility out-of-home ads on Circuit’s wrapped vehicles with targeted digital marketing across different cities. This approach let them reach their audience both on the street and in the app, driving visibility, downloads, and real usage.
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The Results
Compared to traditional out-of-home advertising, Circuit offered something unique: real-time attribution through clickthrough tracking and app download data.
By partnering with Circuit, Tendy was able to:
✔️ Build brand awareness and recall by wrapping Circuit cars with captivating creative that are on the road 7 days a week.
✔️ Promote downloads and product education through in-app ads served directly to Circuit’s rider audience.
✔️ Create a real-world use case where riders could immediately try the app by tipping their Circuit driver, making adoption feel natural and relevant.
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