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Sell Your Sustainability: How Brands can Leverage CSR in Advertising

With more and more people changing their consumption habits in hopes of helping the environment, brands must develop consistent, sustainability-focused messaging to demonstrate their commitment to the planet. Advertising that highlights how brands are helping the earth widens the brand’s consumer-base to include the new earth-conscious consumer. Circuit Shuttle with Dasani Sustainability Advertising


The third annual Healthy & Sustainable Living survey found that people around the world are more concerned now than ever about climate change and how it will affect them in their daily lives.  As a result people are making different choices and purchases in hopes of making small, but positive impacts. It’s the age of the conscious consumer and brands must adapt their marketing to this new reality.  


Brands have an opportunity here to increase their favorability among customers. 92% of consumers are more likely to trust brands that support the environment and per a study from SmartestEnergy, 4 out of 5 people said they are more likely to choose a brand that is working towards or favors sustainability.

5 consumers

4 out of 5 consumers say they would more likely choose a brand that is more sustainable.

While companies are making CSR and sustainability pledges, they often neglect to include them in their advertising.  As a result 45% of consumers are unaware of what brands are actually doing to help the environment.  This is where consistent CSR advertising would make a huge difference to keep brands relevant to the new conscious consumer.


The great thing about sustainability messaging is that it doesn’t have to be complicated or overly factual.  Greenbiz suggests that brands keep the messaging positive, keep the story close to home and focus on storytelling to supplement data.  This can be done across all advertising channels, from out of home to television and digital.advertising channels

Consumers want to make a positive impact and they look to companies to help them do it.  Yes, companies will always have products they need to push and goals they need to hit but to make an actual change brands need to consistently advertise and push how they are helping the environment as people look to them to lead the way.

Interested in making your advertising more sustainable? Advertise with Circuit to increase visibility while lowering emissions. Learn more.

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