Seasonal travel benefits both travelers and the cities they explore. As weather shifts, travelers flock to destinations that offer the best mix of climate, scenery, and activities.
These periodic visitors – although great for local economic activity and cultural and historical preservation, can make it hard for city planners to ensure communities have the right resources to accommodate the needs of both residents and visitors. In seasonal hotspots, these needs tend to change with the seasons.
Microtransit is a great solution for cities, but its flexibility makes it an especially smart option for communities that experience seasonal tourism.
Cities can implement microtransit services that operate exclusively during a single season, or they can invest in year-round microtransit for their community with extended hours during the busiest times of year.
Summer Microtransit in The Hamptons
The Hamptons, NY are a special community to us, as they're where our founders are from and where Circuit launched. We offer microtransit options in East Hampton, Southampton, and Montauk to help the area provide for the influx of visitors it gets each summer season.
This summer, we moved nearly 16k people, saved 1,494 gallons of gas, and had an average user rating of 4.91 across our three locations. Talk about summer lovin'.
Top drop off locations in our Hamptons locations included Main Beach, Cooper's Beach, Surfside Inn, Solé East Resort, and Long Island Rail Road (LIRR) stations proving that we get our seasonal visitors exactly where they need to go.
Our Extended Service in Plymouth
Circuit has operated microtransit in Plymouth, MA since 2022. The service runs year-round with extended hours from the beginning of summer through the fall to accommodate the area's seasonal tourists.
This summer, our metrics showed we drove results: our shuttles delivered close to 9.5k passengers and saved 888 gallons of gas with an average user rating of 4.98 stars. Circuit received nearly 50 ride requests per day at this location demonstrating a clear need for this microtransit option.
The top 3 destinations that Plymouth tourists and residents took our shuttles to were Plymouth Rock, Plymouth Patuxet Museums, and a popular waterfront seafood restaurant, East Bay Grille. The City of Plymouth partnered with Circuit to make sure their guests and locals had seamless access to the area's top attractions.
How Can I Benefit?
If your city experiences influxes of travelers at specific times of year or has any of the following attributes or attractions, expanding microtransit hours or bringing in a microtransit solution could be a great option for you!
- Summer: beaches, lakes, vineyards, music festivals
- Autumn: foliage, pumpkin patches, farms
- Winter: ski slopes, winter festivals
Visitors love these attractions, and cities love visitors because they bring economic growth and excitement to a community. However, without proper infrastructure and planning, visitors also bring congestion and traffic inefficiency. Adding seasonal microtransit ensures that cities and visitors reap the benefits of their relationship without any drawbacks!
Whether you're hearing about us for the first time, or are a valued existing Circuit partner considering expanding service hours during popular months, contact us to talk about what seasonal microtransit can look like in your area.
