At Circuit, our mission is to bring communities closer together by providing affordable, accessible, and eco-friendly rides—while delivering impactful, community-driven solutions that also offer meaningful marketing opportunities for local businesses. Few partnerships reflect that mission more powerfully than our collaboration with Brian D. Guralnick Injury Lawyers, one of West Palm Beach’s most recognized legal practices and our longest-running advertising partner.
Since 2015, Brian has utilized Circuit’s platform to engage directly with his community—through bold out of home media, immersive experiential campaigns, and a multi-channel 360° advertising strategy that speaks to the heart of his business: being there when people need him most.
Brian Guralnick is more than just a personal injury attorney—he’s a passionate advocate for people in crisis, driven by a personal mission to help accident victims navigate life’s most overwhelming moments. Founded in 1998, Brian D. Guralnick Injury Lawyers is built on the belief that clients deserve more than legal expertise—they deserve V.I.P. treatment, unwavering support, and a team that will fight relentlessly on their behalf.
With a personalized, team-based approach, Brian and his firm combine the accessibility of a boutique practice with the resources and experience of a high-powered legal team. Whether it’s going toe-to-toe with major insurance companies or simply returning a client’s call with compassion and urgency, their standard is clear: “Demand More.”
That same value system—centered on going above and beyond—also informs how Brian markets his firm. His advertising is bold, direct, and community-driven, reflecting the way he practices law: with integrity, creativity, and a deep commitment to the people of Palm Beach County.
In 2015, Brian first noticed Circuit’s (then The Free Ride) branded electric shuttles in downtown West Palm Beach. Intrigued by the platform’s uniqueness and community visibility, he reached out to explore advertising options. What began as a short-term trial quickly transformed into a long-term partnership.
“The Circuit carts are eye-catching…so the more eyeballs on the cart, the more eyeballs on my brand.”
- Brian Guralnick
Brian launched his campaign with a bold and personal message: “Call Me Personally.” The vehicle wrap immediately caught attention—and more importantly, drove action. Residents called after spotting the cars, often asking about Brian or even requesting a ride. The campaign’s success demonstrated just how effective creative out of home media can be in capturing attention and sparking conversation.
For Brian Guralnick, visibility isn’t just part of the strategy—it’s essential to how his business grows. With a practice built largely on referrals from past clients and community members, staying top-of-mind is key. His branded Circuit vehicle plays a central role in that effort.
By circulating daily through the heart of downtown West Palm Beach, Brian’s car acts as a mobile, high-frequency ‘billboard’—reaching the very neighborhoods where his clients live, work, and engage. It’s not just seen—it’s remembered.
Circuit’s platform delivers this exposure in a way that feels organic and community-oriented, placing his brand in front of thousands of eyes without disrupting the environment.
“Since the Circuit carts are a creative way to advertise,” Brian says, “I am hopeful that viewers will see us as an Injury Law Firm who will use creative methods to achieve the best financial recovery for our clients.”
The branded car becomes more than just a message—it’s a daily, visible reminder of Brian’s presence, his approachability, and his commitment to standing out in service of his clients.
Beyond the streets of West Palm Beach, Brian’s brand presence extends into digital channels that further amplify his message. His campaign includes:
Targeted emails reaching tens of thousands of local riders
In-app advertising for high visibility and mobile engagement
Featured social content, generating over 100,000 digital impressions
This integration of experiential, outdoor, and digital advertising ensures Brian’s message reaches people wherever they are, reinforcing his presence across multiple touchpoints in their daily lives.
Over the years, Brian’s partnership with Circuit has grown in step with his firm. When he opened his flagship office on Belvedere Road, the campaign expanded—introducing new vehicle wrap designs, on-site events, and elevated branding.
Together, we’ve worked closely with Brian’s team to continuously evolve the campaign and avoid creative fatigue. Highlights include:
Custom vehicle wraps refreshed regularly to stay bold and relevant
An interactive photo-op vehicle design, inviting social sharing and community engagement
Branded sunglasses handed out at high-traffic events like SunFest, the Boat Show, and the 4th of July
Reusable branded bags distributed at the West Palm Beach Green Market
On-location vehicles at Brian’s office and sponsored event
Branded face masks provided to essential workers during the pandemic
These initiatives aren’t just clever marketing—they reflect Brian’s ongoing investment in the city he serves.
What sets Brian apart isn’t just how he markets—it’s why. His long-running campaign with Circuit is an extension of his broader commitment to giving back.
Whether it’s supplying branded masks during COVID, sponsoring local events, or bringing joy through giveaways and photo-worthy car designs, Brian consistently uses his platform to engage with the community—not just advertise to it.
At Circuit, we’re incredibly proud of our nearly 10-year partnership with Brian D. Guralnick Injury Lawyers. Brian’s dedication to visibility, consistency, and creativity—combined with his unwavering community support—makes him a model of how local businesses can thrive using strategic, high-impact media.
🚗 Learn more about Brian and his firm at www.injurylawpalmbeach.com
📍 West Palm Beach’s trusted legal team, with a presence you can’t miss—and a message you won’t forget.
If you’re looking for your next OOH advertising campaign, contact our team here. Advertising with Circuit helps us provide 100% electric microtransit services specializing in what we like to call Community Mobility. Operating in 40+ locations across 8 states, we’re on a mission to support and connect communities nationwide sustainably, affordably, and conveniently.